Serena Williams, co-founder of Will Perform, which targets physical recovery from workouts with topical pain relief, muscle and skin care products, could expand the offering. Serena said: “My coach used to say: The one who recovers the best is the one who wins.
All athletes put our bodies on the line every day. It is very important to be able to recover. In recent years, especially towards the end of my career, I have started to thinking more about recovery and also about the role it has played in my career.
I want to offer things that people really need and things that I can use that are very authentic to me”. Williams says that she came up with the idea for Will Perform in 2021 with the collaboration of Eric Ryan. Ryan recounted: “The main idea is that all generations have a different relationship with health.
My thesis has been that Millennials starting out really see health and wellness as a lifestyle pursuit as an opportunity to really try to grow the creative brand that would connect with that audience. But we have to do it in a way that doesn’t alienate men.
What I love about Serena as a co-founder.. It’s all about winning. It is an icon of style, beauty and grace. She and I are united by design and style. There’s no one else who brings those two opposing ideas together.” Hank Mercier, CEO of Will Perform and its third co-founder, said, “I call Eric Ryan the Serena Williams of packaged goods.” Not only in singles Serena Williams can boast numerous victories, but also in women’s doubles and mixed doubles, where she has another 16 Grand Slam tournaments: 14 won with her older sister Venus and two in mixed doubles, both obtained with Max Mirny in 1998.
Patrick Mouratoglou on Serena Williams
Patrick Mouratoglou and Serena Williams had a long and successful partnership. “I taught Serena Williams to think like Serena again,” Mouratoglou said. “She had forgotten that. So, she loses the US Open semifinal against Roberta Vinci and it had a huge impact on her.
Even though it is one defeat after four Grand Slams won in a row, and she was in the semifinal of the fifth. Then, she is in the Roland Garros final, playing extremely badly and the previous losses are still having an impact,” he added.
“She can make it to the final as she has the tennis and physical qualities, but to win a final requires a specific headspace. Serena didn’t have it.”
