The Solheim Golf Cup, which will be held between September 22 and 24 at Finca Cortesín, in Casares (Málaga), was presented this Wednesday at the International Tourism Fair (FITUR), in which the mayoress of Marbella, Ángeles Muñoz , highlighted the global reach of the competition, in which they expect “an impact” in the media in 350 million homes.
The Solheim Golf Cup, schedule
The Solheim Cup is the largest international women’s golf competition that, every two years, pits the best professional players from Europe and the United States against each other. It is played in the same format as the Ryder Cup.
Gonzaga Escauriaza, president of the Royal Spanish Golf Federation, stressed that the Solheim Cup “is not a sporting event like most others.” “Here the legacy is more important than the week in which it occurs, although the level of play and what is seen is very interesting.
The spending that visitors make with the legacy is incomparable. According to a study by the Instituto de Empresa when a “A person comes to Spain for golf, seven out of every eight euros spent go to other sectors. If you add that of Soldheim to Valderrama’s legacy, it will be unbeatable,” he confessed.
Manuel Cardeña, executive CEO of Acosol, launched an appeal to the Spanish government to “bet on our athletes”. “He has to contribute to this event, which he has not contributed, and he should not be left out,” he stressed.
Ángeles Muñoz, mayoress of Marbella, assured that “it was not easy” to achieve the designation as a venue, and assured that it was “essential to think that if there was an opportunity to organize this tournament, try to make it possible.” “I want to reflect the promotional media impact that we are going to have with this event.
350 million households will follow the event. The most sold will be the fans and we must highlight the complementary tourist offer that the Costa del Sol has. Golf in Marbella, through fifteen fields, it is a huge sports tourist attraction”, he said.
Arturo Bernal, Minister of Tourism, Culture and Sport of the Junta de Andalucía, highlighted the “active and committed wait to host the event”. “I remember moments of tension, when we once thought our options were running out, and someone from the team always took the flag to raise it.
Any great goal is achieved from pride and we have done it,” he said. The first tournament was held in 1990 and was held in even numbered years until 2002, alternating with the Ryder Cup. After the Ryder calendar was changed in 2001, following the attacks on September 11, the Solheim Cup passed to the odd years starting in 2003.
A further reorganization of team golf events took place in 2020 due to the COVID-19 pandemic and the Solheim Cup will return to even numbered years starting in 2024.
